The online world has undergone a metamorphosis of Himalayan proportions in the past decade. Breakthroughs made in the SEO and automated social media landscapes have made such a massive impact on online campaigning per se that email marketing seems redundant now. Yet, innumerable businesses around the world still bank on this time-honored technique of web-oriented marketing for promoting their products or services and fervently look forward to higher ROIs.
You can expect to forge a more steadfast business relationship with your niche segment and hope to attract greater volume of traffic spending much less than what you’d on conventional media. No wonder, email marketing is still being exploited by countless businesses, big and small. Following are five significant benefits that you or your business can reap from email marketing.
- Minimal investments or costs
Advertising your product or service on mainstream print and electronic media was always expensive. These days promoting your wares on billboards, newspapers, TV channels, and LED signboards have become prohibitive, to say the least. On top of that, you remain in the dark about whether such big-ticket investments will fetch you a handsome ROI. On the other hand, you can popularize your business via email marketing at a cost that might be less than a fraction what you’d on mainstream canvassing. Email marketing helps in improving professionalism in your approach, it is important to have a professional approach wherever you are. Whether it is a commercial garage door repair service or a simple web development service.
As far as email marketing is concerned, you don’t need to apportion funds for printing leaflets, flyers or brochures. Neither do you have to employ sales & marketing professionals at high salaries nor do you’ve to pay through the nose to TV channels or newspapers. Yes, you’ll need to invest in automating, evaluating and email tracking software or engage a SEO specialist but even then your total outgoes will be lesser when compared with expenses incurred on conventional mainstream media.
- High ROIs
All business organizations and entrepreneurs invest in promotional activities with the expectation of earning a return on their investments. With typically traditional modes or channels of marketing, you can never be sure of even recouping your investments, let alone receiving returns. However, a meticulously devised email marketing strategy can at least guarantee you a regain of your initial investments. If the DMA (Direct Marketing Association) is to be believed, then for each and every pound you invested in 2011, you could’ve expected a return of £40.
- Email Marketing Metrics are Assessable
One of the biggest and most glaring drawbacks of traditional marketing tools and techniques is that the metrics or analytics used to review the outcomes or results (from running such campaigns) are inaccurate or cumbersome. You never know whether the projected sales figures due to advertising on billboard will match the actual sales outcomes. Conversely, email marketing enables you to make more precise estimates via techniques that are more assessable like delivery rates, click-through rates, and open rates, and so on.
- Immediate Results
Since an email can be sent to anybody regardless of his or her location (anywhere in the world) almost instantly, one also starts getting the results within a short period of time, sometimes within hours.
- Worldwide Reach
Mainstream media channels do carry your promotional insert that can be seen by a large section based throughout the nation or the world. But you’ve no way of telling who’s going through your advertisement. Email marketing not only publicizes your ware across a much larger section of global audience but also lets you connect with users.